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| Brand Identity & Development |
Literature | |
| Whether you're a new or an established organisation, your brand is key. It's what separates you from your competitors in the minds of your customers. It's often what makes us choose Brand X over Brand Y. Your brand doesn't start and finish with a logo, it's about delivering your values and beliefs through every touch-point your customers have with your business. From your advertising down to the way you answer the phone, I can help you develop and deliver your brand in a way that ensures your business remains at the front of your customer's minds, at all times. That way, there's only one name on their mind when they want to buy. | Literature comes in many forms, shapes, colours and sizes, and is one of the best ways to communicate your brand, your services and products to your customers. It's extremely important to stand out through literature, and this is why I don't just look at the obvious formats. I'm constantly working closely with printers to find new and unique angles to make my clients literature stand out from its competition. From a simple four-page flyer to a Canadian-fold hard-back 24-page brochure and beyond, if you've got something to say, I'll help you say it. Whether it's a promotional product leaflet, an annual report or a set of brand guidelines, I'll take the job from concept to completion. |
| Advertising | Digital | |
| Effective advertising doesn't rely on a bottomless media budget. If you can out-think the competition, you don't have to out-spend them. That's why I look at your brief, your product and your customers from every angle. Because at the end of the day, people don't consume media for the ads. You have to cut through the clutter and grab people's attention with both hands. And nothing grabs like true original thinking. | The explosion of digital media means it's essential to have an online presence. Today, a website is generally the first place people go to find out about you. So I make sure it's not the last thing they read. Whether it's simply to inform people about your services or an all-singing e-commerce solution you're after, I can develop the right website for you. If you need banner ads and e-shots to drive traffic to your site I can do that too. |
| Copywriting | Photography | |
| It's simple. I write words that sell. I know which words boost response and increase sales by 200%. I know how to engage people, whatever the market. I know how to hook a reader from the initial headline and have them utterly convinced by the end with the call to action. | From studio to location, props to lighting, I can arrange every aspect of your shoot and liaise with photographers to ensure the product meets your expectations and beyond. |
| For more information regarding any of my services call: +44 (0)7974 457 496 or email me at alex@alexdaledesign.co.uk |
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